Charlies Foundation for Research

Web Design
Branding Collateral
Print Layouts


Sir Charles Gairdner Hospital needed a new site for their Research Division; Charlies Foundation for Research. The site needed to be be simple and easy to use, as the target demographic who historically made donations were older, and maybe not so computer savvy. The site was laid out with colour co-ordinated sections to keep each area separate, and large, clean typography to ensure that it could be read easily. This combination ensured that the site catered for both young and old visitors alike.In addition to the ability to make donations online, visitors can also purchase merchandise from the shop to help fund the life changing research that Charlies Foundation performs.

Along with a new website, Charlies Foundation needed to have their internal and external forms and documents updated to match their new style. The key here was to present information in a clear and concise way, and to make forms easy to understand and fill out so that they were suited to the wide variety of potential donors.